So You Think A Professional Doesn’t Need An Online Profile?
Tuesday, March 22nd, 2016
For people in these professions, there is a missed opportunity for business, particularly new, quality clients, as well as missed opportunities, like attending or even speaking at conferences.
By having an online profile, prospective clients are likely to look you up to find out more about you. People need to be reassured, and to have confirmation of professionalism from additional sources, and the internet gives this to them.
It also allows you to collect testimonials, which further confirms your services and your worth. It acts as a word of mouth, only on a much broader and widespread scale.
If you’re already attending lots of events, and you’re building a public persona, an online profile not only makes it easier for people to find you when they’re in need of a keynote speaker, presenter, or comment for the media, it also adds to your credibility.
This last point works both ways; having the profile in place gives you a degree of credibility, which will increase your chance of being asked to appear at various events. You can then add these appearances to your profile, further enhancing your reputation.
A profile also gives a clear representation of your personality, so people know what they’re going to get with you, and will know what to expect. Accompanied with a good, appropriate profile photo, you can create a sense of rapport before there’s been any contact or communication. This applies to both potential clients, and those wanting you for your persona and profile.
Getting online essentially means people can find out more about you, and get to know you a little, without having to ring or email you. This will save you time and energy, as you’ll no longer need to spend time on fruitless communication, and give you time to work with new business. It also takes the concept of word of mouth and has the potential to multiply it ten thousand fold.
So if this is the case, why aren’t you online yet?